The continuing boom in the Russian economy and the changes in the Russian market entry modes and export channel strategies of Japanese companies (part 2)
利用統計を見る
Similarities and differences between the cases in terms of export channel structure patterns were listed, with cases being categorized into groups based on these. Following the analysis of 11 major Japanese companies, their export marketing channel strategies for the Russian market can be typified as follows.
The continuing boom in the Russian economy and the changes in the Russian market entry modes and export channel strategies of Japanese companies (part 2)
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keiwa_293_16_101-111.pdf
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